Yazan Al Tamimi

Yazan Al Tamimi

INTRODUCTION

A Marketer & Tech Enthusiast.

ABOUT

A self-taught marketer
with over ten years of experience.

I started my professional life when I was fifteen. I decided I wanted to take the path less beaten and find myself along the way. I'm a marketer by both choice and chance. My passion intersects between tech and business. I have over eight years of experience in marketing working primarily with Entertainment and Tech brands.

EXPERIENCE IN NUMBERS

Jack of Many Trades, Master of One.

I worked in different fields throughout my career. I started my career working as a florist in 2004, moving a year later to IT، followed by seven years of retail sales. After that, I pivoted to marketing by learning marketing on my own.

19 Years

Total Experience

50+

Marketing Campaigns

10+ Years

In Marketing

30+

Regional and International brands

CONSULTING

High-Caliber Services.

I provide consulting services
in three areas.

  • Social Marketing

    Content Strategy | Paid Social Strategy | Social Channels Strategy | Influencer Strategy

  • Personal Branding

    Storytelling | Content Creation | Audience Building

  • Agencies

    Processes | Hiring | Training | Business Dev | Infrastructure

RESUME

Experience

Do not follow where the path may lead.
Go instead where there is no path and leave a trail.

Spotify2019-Present

Social & Content Marketing Lead

Middle East, North Africa.

Socialize Agency2015-2019

Senior Account Manager

Key Clients: OSN, Comedy Central, Nickelodeon, Activision, Reebok, Expo 2020 Dubai.

Reach 2.02014-2015

Account Executive

Content Creation, Community Management, Client Servicing.

AAIB2013-2014

Digital Marketing Manager

First marketing gig. Overseen the digital marketing for brands AAIB Insurance Brokers and Frontier Travel Insurance

iSystem2009-2013

Store Manager

Started as a part-time sales executive for Jordan's leading Apple Reseller.

SKILLS

Skills I have collected
over the years.

Paid Social Strategy

95%

Content Marketing

85%

Audience Building

85%

Performance Marketing

95%

Product Marketing

70%

Leadership

95%

Effective Communications

95%

PORTFOLIO

Selected Work

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett

Season 7 Debut Campaign

GoT Season 7 Campaign

CHALLENGE

With the return of one of the world’s most pirated TV shows Game Of Thrones, we needed a campaign that would convince fans of the show (an ‘illegal’ streaming generation) to watch it on OSN instead.

IDEA

On Facebook, countdown-led creatives highlighted the same time as US broadcast offering and conversation-led activities to hook in show’s fandom. With KSA being a key market, we leveraged Snapchat with bespoke creatives that emulated content millennials would expect to see from friends. Shot in collaboration with an influencer, the creative encouraged watchesr to ‘swipe up’ and take action.

RESULTS

Over 3,000 subscription leads and set a new benchmark with a 13.08% engagement rate (vs. the regional benchmark of 1.8-3.0%). The success of the campaign, proudly reinforces our ideology that a good creative is one that is adapted to fit the audience’s unique behavior and expectation across different platforms.



HoC Season 5 Campaign

The Most Successful TV Season Launch on OSN

CHALLENGE

House of Cards – a flagship Netflix Original was launching its 5th season in the region exclusively on OSN for a legacy agreement the brand had with Netflix before their global launch. Although the show wasn’t popular in the region, this was a great opportunity to create a high impact creative campaign for the show launch, indirectly hitting Netflix and enforcing OSN’s content offering superiority.

IDEA

We used the buzz around the US political affairs to create a highly shareable campaign which was mocking Donald Trump and Netflix at the same time.

RESULTS

The campaign resulted with House of Cards season 5 being the most successful TV season launch of the first semester of 2017 according to GFK report, it also had a direct impact on the awareness of OSN content offering which led to an increment of sales of AED 57,000 in total.

The Oscars Campaign

Hijacking The Global Conversation Of The Oscars

CHALLENGE

The Academy Awards is the most prominent ceremony in the TV industry recognizing excellence in cinematic achievements. In the region, OSN has the exclusive rights for airing the ceremony live from the US. Our dilemma was to create excitement about the Oscars knowing that only a small chunk of our audience were willing to wake up at 3:00 am to watch the ceremony.

IDEA

Our strategy was to build the hype around the ceremony a while ahead of the Oscars and involve them in the winner selection process.
That’s how the #LiveTheOscars voting tweets were published.
For the few who were awake during the Oscars, we created a Twitter Live Party to ensure we owned the conversation and to increase the number of tweets around our hashtag.

RESULTS

Our greatest achievement? Seeing our #LiveTheOscars being used in the US, and trending in the GCC.

School Is Out Campaign

Nickelodeon's School Is Out Campaign

CHALLENGE

With the arrival of the Summer Season, kids have the surplus of time to enjoy the best of TV entertainment. In June 2017, Viacom MENA wanted to maintain top-of- mind awareness for its TV flagship channel - Nickelodeon - and increase the relevance for parents, just before the summer holidays.

IDEA

For 30 days, we highlighted the depth and breadth of Nickelodeon offering through an aggressive posting strategy on Instagram, and introduced Instagram Stories to increase the brand's organic, daily reach. We leverage global assets and localized them for the GCC, to drive engagement and growth for the account.

RESULTS

With an average of 6 Instagram Stories and 1.2 Instagram per day, the regional follower base of Nickelodeon in the region grew by 12% in just one month - without any paid media. The regionally crafted content resonated with our audience, leading to an engagement rate of 4.8%. In summer 2017, Nickelodeon maintained its ranking of #1 kids channel on OSN, and #3 most watched channel on OSN.

Reebok's #GymIsEverywhere

Reebok's #GymIsEverywhere

Bronze Winner at the 2017 MENA Digital Awards - Best Use of Video

Spotify Launch on PlayStation

Spotify launch on PlayStation in MENA

PREMISE

Spotify Middle East was launching it’s new integration with PlayStation in the region.

IDEA

Gaming is enjoyable as is, however nothing is better to get you in the groove than listening to your favorite jam. No matter what game you are playing, if you are winning or losing, music will add a new dimension to your experience.

EXECUTION

We created a series of shortform micro videos showcasing different gamers in their element, their gaming experience is enhanced with the song that they are listening to. The choice of songs are relevant to what they are playing adding an extra layer of entertainment to the process.



Spotify x Shahid Campaign

Spotify x Shahid Campaign

The Last Bad Ad You'll Ever See



BRANDS

Brands I worked with in the past.

OSN
Nickelodeon
Comedy Central
Activision
Viu
Asus
Reebok
Jobedu
Fitness First
Ericsson
Expo 2020 Dubai
Majid Al Futtaim

RECOMMENDATIONS

From ex-colleagues and clients.

CONTACT

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